Archive | May, 2015

The Return of the Cocktail Culture

29 May

No question cocktails are cool again. My question is why? Is it simply a cyclical thing or is there more to it? A customer suggested the popularity of the cable television show “Mad Men” which featured a cocktail seemingly every five minutes had something to do with it. And it does seem there are more spirits being consumed on other shows.

Or is the marketing and advertising done by the liquor companies taking a foothold? There are more television ads for liquor than ever before.

I am going to ponder this a little more while I have a Manhattan:

James Bond – Shaken, not stirred – the VESPAR MARTINI

Casablanca – FRENCH 75 (for us older folks)

Sex and the City – COSMOPOLITAN

Cocktail (the movie) – RED EYE

Mad Men – OLD FASHION – although there was a lot of Martinis on the wet bar

The Dude – WHITE RUSSIAN

The Blues Brothers – ORANGE WHIP

Bonfire of the Vanities – SIDE CAR

Bridget Jones’s Diary – CHARDONNAY

Groundhog Day – SWEET VERMOUTH ON THE ROCKS WITH A TWIST

Practical Magic – MIDNIGHT MARGARITAS

Silence of the Lambs – CHIANTI

Some Like it Hot – MANHATTAN

Lost in Translation – SUNTORY WHISKEY

QUOTE: I’ll stick with gin. Champagne is just ginger ale that knows somebody.

– – – – M*A*S*H, (spoken by Hawkeye), Ceasefire (1973).

Moscow Mule – where did these cocktails originate from and why is everyone so nuts about them? Here is the story behind Moscow Mule! John Martain, corporate head of Smirnoff, explains it – you have to hear this!

http://www.wsj.com/video/the-story-behind-the-moscow-mule/AA07473B-E23C-4633-B5C8-D85F28A1887D.html

Sources:

http://drinkwire.liquor.com/post/8-cocktails-made-famous-in-movies-and-on-tv

http://www.delish.com/restaurants/g325/movie-cocktails/

http://www.wsj.com/video/the-story-behind-the-moscow-mule/AA07473B-E23C-4633-B5C8-D85F28A1887D.html

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